TASK 5 - CREATIVE RESUME

POSITIVE HUMAN EMOTION

IDEA : Stay healthy and save the world 

CONCEPT    : The designer shows a people that riding a bicycle and burning off their calories. And the wheels of the bicycle was represents the earth. 

RATIONALE : The rationale that we can get from this poster is every mile we don't drive will save one pound of carbon dioxide. The poster also calling all people to do their part and responsible to saving the earth. While exercising, they can help save the world.  

Task 4 - Empathy (Positive and Negative Human Emotions)

NEGATIVE HUMAN EMOTION

IDEA  : Smoking kills

CONCEPT    : The designer use a cigarette corpse to show that smoking can harmful to health and will leads to death.

RATIONALE : There are not so much font and colour. But, the black background and the cigarette corpse will automatically send a fear feeling to people. They will realize that smoking can kills and give a negative impact to health. 

Celcom Xpax Malaysia TV Commercial

IDEA : Don't lose it all

Concept : A man buy a ring for his girlfriend. Then, he getting an accident after trying catch a thief. He doesn't remember anything about his lover and best friends. 

Rationale : Celcom Xpax wants to show that everyone have their loving ones. Wherever you are, wherever u go and how far u are make a call, facebook, or email before u lose it all.

*Task 3 - You Can Shine (Pantene International TV Commercial)

IDEA : Everyone can shine

CONCEPT: A deaf girl and egoist girl in high school were fighting to be a   winner in Classisal Music Contest. At the end, the deaf girl won the contest. 

RATIONALE: Pantene wants to tell peoples that everyone can shine with long and beautiful hair. Even they are poor and deaf, as long as they keep trying, they always can survive.