Task 4 - Empathy (Positive and Negative Human Emotions)

NEGATIVE HUMAN EMOTION

IDEA  : Smoking kills

CONCEPT    : The designer use a cigarette corpse to show that smoking can harmful to health and will leads to death.

RATIONALE : There are not so much font and colour. But, the black background and the cigarette corpse will automatically send a fear feeling to people. They will realize that smoking can kills and give a negative impact to health.