POSITIVE HUMAN EMOTION

IDEA : Stay healthy and save the world 

CONCEPT    : The designer shows a people that riding a bicycle and burning off their calories. And the wheels of the bicycle was represents the earth. 

RATIONALE : The rationale that we can get from this poster is every mile we don't drive will save one pound of carbon dioxide. The poster also calling all people to do their part and responsible to saving the earth. While exercising, they can help save the world.